MARIFLOR

THE LABEL

From the paddock to the party.
Shop The Lulu Bag

Now Available

The Lulu Bag

Genuine cowhide, handcrafted in small batches — the newest piece in the Mariflor wardrobe, ready to ship now.

Shop The Lulu Bag

Long live cowgirls!

(No horse required)

Made to be lived in.

The Mariflor Wardrobe

An evolving edit, built one considered piece at a time.

Boots

The foundation.

New

Coming soon.

What's Next

The Wardrobe Is Expanding

New pieces are already taking shape — the wardrobe keeps growing, one considered piece at a time.

Shop What’s Available

Boots

Currently reserving — coming back better than ever, soon.

Davison Boot

Davison Boot

$349.00 AUD

Jade Boot

Jade Boot

$399.00 AUD

Goldie Boot

Goldie Boot

$399.00 AUD

Florence Boot

Florence Boot

$399.00 AUD

Made With Time.

Mariflor isn't built around seasons or permanent collections. We're building a wardrobe slowly, piece by piece, with room to grow into new categories without losing what made the boots worth waiting for.

The boots are handcrafted to order, made by hand once you place your order rather than pulled from a shelf. It takes longer. We think that's the point.

How It Works

Mariflor The Label

Born from two names.

Marigold and Florence — my daughters, my whole world. Built for every woman who's ever had to choose between looking good and living well.

Our Story

Looking for the original necklaces or sunglasses? A small edit remains available in our Archive, while stock lasts.

Meet Me Out West

First access to new drops, and the story as it unfolds.