Mariflor The Label
Born from
two names.
The Name
Marigold.
Florence.
My daughters. My reason. My whole world. Take the first four letters of each name, and you have everything this brand is — and everything it is built for.
Everything you see at Mariflor — the boots, the bags, the jewellery, the accessories — is designed by me, here in Australia. Every silhouette, every colourway, every detail starts with my vision of a woman who lives a full life and wants her pieces to keep up with her.
And more often than not, the colour combinations come with a little help from my seven-year-old, who has strong opinions and is rarely wrong.
The Horse Girl
In the saddle
since five.
I have been around horses my entire life. I got my first leg up at five years old and never really came back down. Horses have taken me everywhere — competing and riding across Australia, living and riding in New Zealand, and spending my final two years of school at an equestrian academy where the arena was as much a classroom as anywhere else.
I have ridden everything from three-year-old racehorses fresh off the track to cutting quarter horses working cattle. My family is still deeply involved with horses, and one of my greatest joys now is watching my girls grow up around them — and hoping they catch the same fever I never got over.
It was a life lived in boots that gave me the idea for Mariflor. I wore them from the dressage ring to the dinner table and never understood why I should have to change. Practical and beautiful are not opposites. I never thought they should be.
The Brand
Designed in
Australia.
Every Mariflor piece is designed by me, here in Australia. The silhouettes, the colourways, the embroidery, the leather — all of it starts with a sketch and a vision of a woman who lives a full life and wants her wardrobe to keep up with her.
We make in limited runs on purpose. No excess. No trend-chasing. Just pieces that earn a place in your life and stay there for years.
Grace x
Founder & Designer, Mariflor The Label
Where We Are Going
The future of
Mariflor.
Mariflor is just getting started. The vision is to become the go-to name for modern western fashion in Australia and beyond.
More Collections
More boots, more colourways, more stories. Each collection will carry a name and a meaning — because that is how Mariflor works.
A Bridal Collection
Recently engaged, and already dreaming. A Mariflor bridal collection is coming — for the bride who wants to wear something extraordinary on the most important day of her life.
Beyond Boots
One day Mariflor will grow beyond boots and accessories. But the boots will always be the heart of it. That will never change.